What does a band that has sold 28 Million records do to ensure their long awaited comeback is well received by fans?

Well if you’re Matchbox Twenty, you don’t just write an amazing lead single ‘How far We’ve Come’, you also release it in U-MYX format so your fans can get make their own personalised mixes of the song.

Matchbox Twenty U-MYX Microsite

Want to just have Rob singing and an acoustic guitar? Easy.

Want to make a massive rock epic out of it? Voila.

And to make this even cooler. The most popular mixes will automatically appear on Matchbox’s Official Myspace page.

Yes, you’re reading right. One of the biggest bands out there is letting your mixes get pride of place on their MySpace page.

Check it!

The U-MYX Version of How Far We’ve Come is available exclusively on the Matchbox Twenty MVI Album ‘Exile on Mainstream’

Its available here

Go back to the U-MYX News Page.

This entry was posted on Wednesday, October 3rd, 2007 at 4:46 pm and was posted under Uncategorized. You can follow any responses to this entry through the RSS Feed. You can leave a response, or trackback from your own site.